Different types of advertising Assignment Example | Topics and Well Written Essays - 500 words

several(predicate) symbols of advertising - Assignment ExampleThis Different Types of Advertising essay outlines seven various types of ad, their functions and attributes. Institutional advertising focuses on projecting ideas, benefits, as come up as, philosophies of a particular business. Fundamentally, the promotional messages aim at building a positive attribute, enhancing a reputation, and creating saving grace as opposed to promoting sales (Shah & DSouza, 2009). In essence, the organizations employ institutional advertising as a merchandise strategy. Notably, institutional or corporate advertising tends to create positive public relations. Non-profit advertising entails reaching customers to get into in accepted programs. Non-profit organizations such as associations, foundations, museums, charities, and hospitals solicit for financial assistance and membership through this type of advertising (Moriarty, Mitchell, & Wells, 2011). Primarily, non-profit advertising entails creation of slogans and logos, as well as, development of campaigns through the media to popularize the organizations to the public. Public value advertising targets the general population. The design of the advertisement is to educate and inform the public rather than promoting or sell products and services. It is noteworthy that the seven types of advertising differ markedly. Notably, each type of advertising seeks to attain a certain goal. Brand advertising aims at increasing consumer base and sales through creating a brand image and identity in the minds of the public.