Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Research Plan - Essay Examplewith dependable services whoremonger be the best available means to capture the market well in time when the inclination is still new to capture the cell phone users attention by a successful gild like JF Electronics.What is a customizable energetic phone? A customizable mobile phone is a built-to-order phone that comes with the gambol of snapping the unwanted functionality or adding the functionality as per the customer demand. It could be a GSM phone to be customized or the other. The customer will decide whether the phone should be touch screen, bar, flip or smart phone whether it has a keyboard or the customer prefers a mobile phone without a keyboard. The customized mobile phone to be introduced by JFs Electronics will offer the customers the choice to select the operating system of their choice from Google Android, apple, OS X or Microsoft and others. It has been the JFs Electronics unique selling point to offer custom-made computers of high quality in affordable price range, which has helped it expand throughout the US Northeast. The marketing research plan for the customized mobile is firing to follow the same USP of providing a cost-effective mobile phone of high quality. Customers would contribute the freedom to rent their preferred service provider no need to subscribe to a particular service provider. The custom-ordered mobile would be available with warranties, after-sale service and repair (Elgan, 2008).The research objective of my marketing plan is to know the chemical reaction of the customers if a customized mobile phone is offered for sale in the familys store and on the companys website. As the idea of a customized mobile phone has been not just in the offing, customers have been purchasing through online stores, so it means ours is not the only company other companies are on that point for our company JFs Electronics to compete with.Considering the current market situation at macro level, re search demand to be made first of all at legal level to know