Is Your Body Clear :: essays research papers

Is Your Body Clear?We, as Americans, atomic number 18 immersed in a society of crossways for sale. With so many items available how do manufacturers entice us to purchase their product over an new(prenominal) one? They do this done advertising, or a way of promoting and marketing merchandise. Advertising is a rattling striking industry, and many people spend their entire lives developing advertisements that the clean consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation. In this rhetorical situation, the advertisers use the concepts of logos, pathos, and ethos to draw the audience in and tug their message across to the individual reader. They want the consumers to trust and believe them. almost of all, they want them to buy whatever they have to sell. Companies must rely on advertising a great deal, especially when a new product becomes available. It is crucial that their audience learns of the product and realizes the benefi ts of the new invention. Companies that already have other products for sale have a better chance of obtaining the consumers interest, especially if the phoner has a good reputation. One such company is Neutrogena. They have many products for sale for the face, hair, and body. One of their newest products is called Body Clear Body washout. I bring this particular ad in a magazine strategically hardened toward the front between two different articles. This magazine, YM, is typically intended for immature females between the ages of 13 to 19. The target audience for the body wash would indeed have to be intended for these teenage girls. Before we can attend the ethos, pathos, and logos of the ad, we must visualize it. The center of the page has a large picture of the body wash with bubbles dripping over the side and the word NEW printed in black letters across the top of the bottle. standing(a) next to the bottle of wash in just a pass over is the famous Neutrogena girl, Jen nifer Love Hewitt. At the top of the page in big, bold, blood-red letters appear the words, Clear skin from head to toe. Underneath this catchword is the caption that introduces the new body wash, Neutrogena Body Clear Body Wash treats, even prevents body breakouts. To the side of the oversized bottle of wash are three bullets, and although very small are still very important. They key us that the body wash contains an acne fighting ingredient which dermatologists recommend.